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Master the art of sustainable innovation

Each year, we destroy 13 million hectares of forests, the equivalent of 36 football fields per minute. Deforestation changes the waterways of the natural water resources at the same time, which accordingly end up with the loss of millions of acres of agricultural land. World countries lead by USA, China and India pumps about 40 billion tons carbon dioxide each year. Also about 1 billion people do not have access to clean water and above 2.5 billion do not have access to adequate sanitation as well. More than %80 of the diseases in the developing countries is associated with water and infant and child mortality in these countries are considerably high. On the other hand, a population about 2,5 billion, which earns under 2 dollars a day remains in poverty and estimates indicate that, based on business as usual, about 3.5 planets Earth would be needed to sustain a global population achieving the current lifestyle of the average European or North American.

The concept of sustainability, which is a balance between equity, environment and economy and also in other words a balance between people, planet and profit, was exactly born under these circumstances. Sustainability means to be able to take the right steps for the future of our planet and its’ inhabitants on one hand, whilst ensuring a profitable growth for companies on the other hand. In other words sustainability is synonymous with “responsibility”. Sustainability also means “driving innovation into business.”

I have the great pleasure of welcoming you once again here in the recent issue of our Sustainnovation magazine and introducing the sustainable developments in the textile machinery sector in a new ITMA year and exhibition themed “Master the art of sustainable innovation”.I wish ITMA Milano 2015 would be a peak in terms of “sustainable innovation and hope to meet you again in our next issue with your kind contributions, ideas and supports.

Very truly yours,

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Sustainability in textile industry is “as cheap as water”

YUSUF OKÇU – Editor in Chief

In the view of “Global Sustainability Consultant Survey” conducted by Green Research in 2012, companies’ not allocating sufficient budget for sustainability prospects stands out as one of the toughest challenges for the textile industry consultants. Companies that invest in sustainability are definitely no worse off financially than those that do not. Plus, their employees, customers, and investors are happier and more pleased.

According to Textile Exchange statistics it can take up to 10,000 liters of water to produce a single pair of jeans whereas above 2,700 liters of water is used to manufacture a t-shirt. While an estimated six million tons of textile chemicals is used each year, almost 20 percent of industrial fresh water pollution comes from textile treatment and dyeing. One trillion kilowatt hours are used every year by the global textile industry equates to 10 percent of global carbon impact. While the fresh water resources in our planet is depleting at an incredible pace, who could claim that orientation towards sustainability is not “as cheap as water” for the textile industry considering we could save 20,000 liters of water per kg by only using recycled cotton?

We are feeling the joy of welcoming you in a new stop of our challenging Sustainnovation journey that we sat out to be able to slightly avoid the last tree has been cut down, the last fish is caught and the last river is poisoned. We would like to express our sincere thanks and gratitude to those having supported us in this journey and expect your valuable contribution and comments hoping to meet with new passengers in our next stop.

Very truly yours,

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Sustainable development for a sustainable living

An average human, who is composed of about 60-70% water, can survive up to one week without water and only 5-6 minutes without air.

All the beautiful colors of the nature in fact provide the energy needed for the human beings’ living behind their peaceful scenery. Together with the continuously growing world population, increasing carbon emissions, decreasing biological oxygen demand/chemical oxygen demand ratio has increased the carbon footprint and consequently of all these factors global warming endangered all the beauties of nature as well as all the requirements of survival. Such wonders of the nature as the Antarctica, the Dead Sea, the Maldives, Patagonia, Iceland and West Caicos faced the danger of extinction in the next 50-100 years.

Nobel-prize winning chemist Paul J. Crutzen expressed that factors such as uncontrolled population growth, growing megacities, increase in the fossil fuel consumption formed a new geological structure in the earth in the last century. As a result, the nature gets its revenge through various natural disasters against mankind who abuse it. The bottom line is that sustainable living definitely requires a sustainable development.

The first issue of Sustainnovation Journal that we established aiming to raise awareness of the players of the textile industry and to encourage them in sustainability and green growth issues, has already received positive feedback from the professionals of the sector. Here comes also our second issue with the same enthusiasm and excitement, with a more comprehensive content as we had promised before.

Imagining a genuine sustainable development for a sustainable living rather than so-called sustainability, I kindly expect your valuable contributions and ideas and wish you a fruitful season until we meet in our next issue.

Very truly yours,

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Sustainability, key driver of innovation

Sustainability that addresses the protection and efficient use of our natural resources with economic, social and ecologic aspects has changed the key drivers of today’s marketing strategies. Now the companies prefer machinery which also reduces the amount of waste and having higher productivity/energy ratios as much as the product quality, on the other hand, the consumers put a premium on products having minimum environmental impact. Consequently, ranking among the market leaders in the textile industry today is inevitably related to sustainability.

With this awareness and responsibility, as Ihlas Magazine Group, the leading establishment of sustainable publishing, we are pleased to share our well-deserved pride of launching Sustainnovation, the first sustainable innovation journal of Turkey with valuable sustainable textile manufacturers.

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Peace with nature, peace with yourself!

Sustainability is based on a simple principle: Everything that we need for our survival and wellbeing depends, either directly or indirectly, on our natural environment.  Sustainability generates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.

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