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8 Bottles, 1 Jean – Levi’s® Launched Waste<Less™ Denim Collection

The original jeans brand introduced innovative denim collection made from recycled bottles as the next chapter in its sustainable design initiative .

The Levi’s® brand introduced a new collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s® Waste<Lessproduct will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The Levi’s® Waste< Lessproducts, which is available for both men and women as part of the Levi’s® Spring 2013 Collection, represent the next chapter in the company’s ongoing commitment to sustainable design.

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