Global fitness brand Reebok has announced its Cotton + Corn sustainable products initiative, which will bring plant-based footwear to the market later this year. The initiative is developed by the Reebok Future team to create shoes “made from things that grow.”The first release will be a shoe that has an upper comprised of organic cotton and a base originating from industrial grown corn (a non-food source). Reebok partnered with DuPont Tate & Lyle Bio Products which has developed Susterra propanediol, a pure, petroleum-free, non-toxic, 100% USDA certified bio-based product to create the sole of the Cotton + Corn shoes.
The Head of Reebok Future Bill McInnis says that with Cotton + Corn all phases of the product lifecycle has been taken into account. In other words, with product development materials which can grow and be replenished, rather than the petroleum-based materials, are employed without sacrificing the look and perfomance of sneakers. More importantly, they can even be used as compost after they’re worn out. Reebok states that the company’s ultimate goal is to create a broad selection of bio-based footwear that can be composted after use in order to to grow the materials for the next range of shoes.